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By Amy Houston, Senior Reporter

May 9, 2024 | 1 min read

‘YourWagen’ is a new brand platform for the car manufacturer that emphasizes the emotional connection people have with its cars and it has landed it our top spot today.

Volkswagen, which translates as ‘people’s car,’ has championed the true meaning behind its name in a new ad from Adam&EveDDB that commemorates the love drivers from all walks of life have for its vehicles.

Titled ‘Without the Volks, there is no Wagen,’ the ad brilliantly puts the real-life car love stories of Volkswagen owners front and center. There’s a whole range of people featured too, from grans to mums and, of course, vacationers.

It’s a heartwarming and feel-good ad that demonstrates the brand’s iconic status in a humble way. The campaign was created in genuine collaboration between Volkswagen and its fans, with drivers being involved from the early stages of creative development.

Creative Creative Works Ad of the Day

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