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By Hannah Bowler, Senior Reporter

April 23, 2024 | 2 min read

Carlsberg Group beer draws on its iconic color to entice passersby.

1664 Blanc has reimagined its bottles as art for a set of digital out-of-home ads that feed into its ‘Good Taste with a Twist’ campaign.

Three blue bottles emerge on the screens in different ways, one painted, the other a plume of smoke, and the third dripping.

London-based agency Fold7 created the ads as part of 1664 Blanc’s wider global campaign, which spans digital, social and print. Other parts of the campaign include gamified digital ads that get people to pin a blue moustache on the Frenchie. Good Taste with a Twist will run into 2025 in 40 markets.

Global marketing director for 1664, Nikola Maravic, said: “The creative platform’s playfully elegant personality continues to drive engagement and reinforce the brand’s premium positioning.”


Creative director: John Yorke

Art director: Chris Bennett

Copywriter: David O’Brien

Chief strategy officer: Yelena Gaufman

Business director: Stuart Lundy

Account manager: Ellise Logan

Agency producer (AV): Emily Hendrey

Agency producer (KV): Emily Henderson

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