Elvie’s first-ever Times Square ad highlights post-partum struggles
The femtech brand has also released a report, the findings of which detail difficulties such as depression and anxiety that can occur during the often-overlooked fourth trimester.
Elvie is making its brand mission known in a big way by debuting its first-ever digital out-of-home at New York’s Times Square. Amid the bright lights, the technology brand is putting the challenges many women face after birth to the front and center.
From baby blues to breastfeeding struggles and even hallucinations, the purple-hued screen rallies through many of the symptoms new mothers sometimes have, but that are so often undiscussed.
It comes as the brand has released a detailed report based on a survey from this year that puts the state of maternal health under the microscope. In the findings, it’s shown that 77% of mothers experienced at least mild mental health complications after giving birth. Of these, 20% had severe mental health complications, but only 31% had professional mental health support.
“With this new research, we’re demonstrating something those mothers already know: postpartum care in the US is simply not good enough,” said Tania Boler, founder and president at Elvie.
“Women are looking to feel as sure in their doctors as they are in their trusted technology. But today’s current maternal health issues – from lack of education and paid leave to physical and mental challenges – are having a tremendous impact on how women navigate both the pre- and post-natal landscape. Better medical, social and governmental aid are crucial to empower the women raising the next generation.”