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Cracker Jack & Dave Winfield launch nostalgic exhibit at National Baseball Hall of Fame


By Audrey Kemp, LA Reporter

April 4, 2024 | 4 min read

A new museum exhibit chronicles the snack brand’s shared history with the sport through ephemera dating back to 1914.

cracker jacks outside of the baseball hall of fame

Dave Winfield holds a bag of Cracker Jacks outside of the National Baseball Hall of Fame / Credit: Frito-Lay

Baseball fans, grab your peanuts and Cracker Jack for a new exhibit at the National Baseball Hall of Fame and Museum.

In a new partnership, Frito-Lay’s Cracker Jack has teamed up with baseball legend and Hall-of-Famer Dave Winfield to debut a new exhibit at the National Baseball Hall of Fame in Cooperstown, New York. Titled ‘Cracker Jack at the Ballpark,’ the exhibit is a grand slam celebration of the snack brand’s historic connection to America’s favorite pastime. With Winfield as the honorary curator, the exhibit aims to score the right notes of nostalgia and fun.

“When I look back at my career, I’ll always cherish the energy that fills the stadium when fans take to their feet and sing out for Cracker Jack during the seventh-inning stretch,” Winfield said in a statement. “As an honorary curator, it is important to make sure that the exhibit reflects how special going to a game and enjoying Cracker Jack is to baseball fans.”

From the crack of the bat to the seventh-inning stretch, Cracker Jack has been a snack staple at ballparks for over a century. And now, fans can relive those magical moments with artifacts dating back to 1914, including classic baseball cards, signed memorabilia and a replica of the original hand-written lyrics to ‘Take Me Out to the Ball Game.’

“No trip to the ballpark is complete without a visit to the concession stands, where Cracker Jack has reigned as one of baseball’s most popular snacks since the early 1900s,” said National Baseball Hall of Fame and Museum president Josh Rawitch. “This exhibit honors the rich history and connection Cracker Jack has to the game and the heartfelt, nostalgic memories it evokes among baseball fans.”

cracker jacks in the museum

As part of the launch, Cracker Jack is also hosting a sweepstake that offers one lucky fan (and three of their friends) the chance to win a VIP trip to Hall of Fame Induction Weekend 2024, from July 19 to 22.

To enter to win the grand prize and other weekly prizes, fans can visit or scan the QR code on the special-edition National Baseball Hall of Fame and Museum packaging in stores for a limited time.

“Whether linking arms and singing during the seventh-inning stretch, flagging down vendors walking down the aisles or smiling ear-to-ear as you pull out the prize inside of our packaging, fans have felt the joy that Cracker Jack brings to baseball for decades,” added Leslie Vesper, vice-president of marketing, Frito-Lay North America. ”‘Cracker Jack at the Ballpark’ allows visitors of the National Baseball Hall of Fame and Museum to once again experience those cheerful moments associated with both the brand and the sport.”

The creative agency behind the campaign is Motive.

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