By Richard Draycott, Associate Editor

April 2, 2024 | 2 min read

With spring officially kicking off following the Easter weekend, most minds will inevitably be turning to summer vacations and holidays in the sunshine.

The latest TV ad offering from irreverent motor insurance brand Progressive Insurance reminds all of those travelers heading off in their RVs and motor homes to enjoy the best that Mother Nature has to offer to make sure that they ‘get there first.’

The latest television and social campaign created by the insurance brand’s agency Arnold Worldwide is titled ‘Unhidden Gems’ and once again features the always upbeat insurance expert Flo.

The ad beautifully captures the joy of discovering a hidden gem of a new picturesque destination, only to be thwarted when you realize that a hundred people want to share it with you and ruin it for you.

Arnold Worldwide and Progressive Insurance enjoyed a bumper 2023, with their Dr Rick TV commercial being named the fifth most awarded financial services ad of the year in The Drum’s World Creative Rankings.

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