The Drum Awards Festival - Official Deadline

-d -h -min -sec


By Amy Houston, Senior Reporter

March 18, 2024 | 3 min read

Stereotypes, biases and low expectations strongly affect every aspect of the lives of people with the genetic disorder.

To mark the upcoming World Down Syndrome Day on March 21, CoorDown, the National Coordination of Associations of People with Down Syndrome, has launched an international awareness campaign.

Titled ‘Assume That I Can,’ the spot calls on everyone to end prejudice and instead see the potential in each person with the disorder.

The ad features Canadian actor Madison Tevlin, who narrates various situations in which she has been prejudged due to having Down syndrome. One example is when people around her don’t believe she can drink a cocktail, another is living alone or even important life goals.

Developed by ad agency Small New York, the campaign will run on CoorDown’s TikTok channel and its partners’ social media channels.



Agency: Small

Executive creative directors: Luca Pannese, Luca Lorenzini

Creative director: Paolo Montanari

Managing director: Alberto Scorticati

Account manager: Chiara Guadagnini

Production Company

Production company: Indiana Production

Director: Rich Lee

DP: Christopher Probst, ASC

Executive producer: Karim Bartoletti

Senior producer: Silvia Bergamaschi

Assistant producer: Luca Bettinetti

1st assistant director: Andrew Coffing

Editor: Luca Angeleri

Original music: Alessandro Cristofori and Diego Perugini for Stabbiolo Music

Colorist: Danilo Vittori

Post production Audio: Bravagente

Senior post-producer: Alga Pastorelli

Post produzione Video: 22 Dogs

Service Company

Service company: Vivi Film

Executive producer: Carlos Soms

Production coordinator: Nerea Soms

Art director: John Blud

Stylist: Cris Urso

Interested in seeing more creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

Creative Creative Works Ad of the Day

More from Creative

View all