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Creative Creative Works Out Of Home

Travel Supermarket puffs up 100 pool inflatables for Manchester billboard


By Hannah Bowler, Senior Reporter

March 13, 2024 | 2 min read

The travel site has stuck over 100 swimming pool inflatables and a shopping trolley to a billboard in Manchester.

Billboard filled with inflatable pool toys in a shopping trolley

A supermarket for travel obviously, Travel Supermarket ad

Travel Supermarket has filled a shopping trolley with inflatables to land the message that it’s a ‘supermarket for travel.’

The agency Meanwhile is behind the billboard with help from Jack Arts and Brazil Street Art.

The special build has a five ft stack of over 100 inflatables attached to a billboard in central Manchester. The billboard is intended to reflect the wide range of holidays that consumers can compare at Travel Supermarket.

Chief creative officer and founder of Meanwhile James Cross said: “A lot of determination and a lot of puff from the whole Meanwhile crew to create this beaut for Travel Supermarket.”

The one-off billboard is part of the ‘A Supermarket. For Travel. Obviously,’ brand campaign that was launched by Meanwhile in January. The campaign also features a TV spot starring Eastenders actor Shaun Williamson and a talking pug.

Creative Creative Works Out Of Home

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