Ad of the Day: Wayfair welcomes us to the Wayborhood
The online home retailer has dropped a star-studded campaign as part of its bigger brand evolution.
Wayfair’s ‘Welcome to The Wayborhood’ campaign debuted during the Oscars on March 10 and featured the likes of Kelly Clarkson, Lisa Vanderpump and Tituss Burgess.
The brand’s creative team partnered with Havas Chicago on the four-part TV ad series, which is set in the fictional ‘Wayborhood.’
There is a supporting social campaign as well as a competition element and Wayfair has also teamed up with Pinterest to launch a creator initiative.
The campaign is part of Wayfair’s rebrand and follows a refreshed logo, jingle and communications.