Ad of the Day: Manscaped introduces us to its sweaty ‘boys’ in new ad
The Californian male grooming brand has created a ballsy new ad that introduces us to ‘the boys’, then takes them for a fun day out.
Manscaped’s latest 30-second ad has been created by agency Pereira O’Dell to promote its latest male trimming tool, the Lawn Mower 5.0 Ultra.
The campaign focuses on trimming those most-sensitive areas on some of our bodies, ‘the boys’. The Lawn Mower is the grooming brand’s fifth-generation pubic hair trimmer featuring an interchangeable, replaceable, precision-engineered dual-head system.
The tongue-in-cheek ad sees our male star enjoying several outdoor daily activities with his two ‘boys’, but it soon becomes apparent that his ‘boys’ are significantly hairier than other men’s ‘boys’. His boys soon become hot, sweaty and irritable, so he takes a leaf out of other men’s books and gives them a shave with his Lawn Mower 5.0 Ultra. The tagline: ‘Give your boys the love they deserve.’ His ‘boys’ look much happier as a result.
Marcelo Kertész, chief marketing officer at Manscaped, said: “We developed this brand campaign with a fresh perspective, blending our proven optimized and data-driven performance marketing with a big and bold, long-term, brand-building strategy.“
Kertész goes on, “‘The Boys’ is all about embracing this brand and performance marketing re-balance. This came naturally to us as we were able to lean into one of our brand’s most distinctive strengths — our use of humor to break conversation barriers — to develop a concept that truly sticks with people, all while producing world-class content that continues to perform across channels and platforms.”
The ad is running on YouTube and across the brand’s social media channels.