Ryan Reynolds gets ‘explicit’ about Mint Mobile’s new promotion
The affordable wireless plan, as explained by Reynolds, comes with a free lesson in colorful vocabulary – courtesy of the actor-turned-marketer himself.
Mint Mobile, the wireless provider under the ownership of Ryan Reynolds, has just unleashed its latest campaign with a side-splitting commercial titled ‘Mint Mobile’s Explicitly Premium Wireless.’
In the ad, the charismatic actor explains Mint’s latest promotion, which goes into effect today and offers new users plans for $15 a month. Meanwhile, Verizon customers receive a notice of a not-so-subtle $4 monthly increase in their wireless bills.
However, Reynolds appears to take the marketing team’s direction to explain the deal “explicitly” a bit too literally. “The marketing department asked me to be as explicit as possible when explaining it, so here we go,” he says in the ad.
Then, he continues: “Because we don’t love [beep]ing our customers over like Big Wireless, we’re bringing back our [beep]ing offer for premium wireless for only $15 per month. [Beep] me to the moon and back – that’s a good deal. Is that explicit enough, marketing folks?”
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The campaign was ideated and developed by Maximum Effort, Reynolds’s creative agency.
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