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By Amy Houston, Senior Reporter

March 4, 2024 | 2 min read

The Tangfastics maker and its agency of record, Quiet Storm, mark a decade of the ‘Kids’ Voices’ campaign with new installment.

Haribo’s latest iteration of its ‘Kids Voices’ campaign takes viewers to the misty lochs of the Scottish Highlands, where two fishermen brighten up their gloomy day by sharing a packet of Starmix, instantly inspiring a moment of childlike happiness.

While on board the boat, the two decide that the Cola-bottle-shaped sweet has great fish-catching potential. “It’s shiny,” he says, “a-a-and … fishes like shiny”.

But he is less keen when his friend points out that a pair of green Goldbears looks like the Loch Ness Monster, insisting that Nessie isn’t real. When his friend teasingly asks: “Are you scared of it?” his anxious tone contradicts his response: “Noooooo!”

Phil Murphy, head of marketing at Haribo UK & Ireland, said: “We are thrilled to be releasing a new ‘Kids’ Voices’ advert to entertain our consumers and (hopefully) add a little more happiness into everyone’s day-to-day. Any campaign that can run for 10 years and still delight consumers is special and we are proud of the work.”

Quiet Storm’s ‘Kids’ Voices’ strategy made its debut in 2014 for the brand with the now legendary ‘Boardroom’ ad. ‘Fishing’ is the 11th execution to run in the UK.

Agency founder and executive creative director Trevor Robinson added: “‘Kids’ Voices’ is now 10 years old, but the campaign still goes from strength to strength, proving how strong the original insight and idea are.”

‘Fishing’ breaks today (March 4) on TV and video-on-demand. Media is by Mindshare.

According to the brand performance platform Kantar Marketplace, viewers will feel a positive affinity with this ad and will remember clearly that it is for Haribo.

Creative Creative Works Haribo

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