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By Amy Houston, Senior Reporter

March 4, 2024 | 4 min read

Short ads for the delivery platform were directed by the award-winning Tim McNaughton of the Bobbsey Twins.

Just Eat has launched its new brand campaign, ‘The Joy in Everyday,’ which hopes to promote the delivery app as more than just a weekend treat.

Created by McCann London, the campaign includes a series of nine 20-second films featuring animal characters that personify customer cohorts. The relatable characters include a family of squirrels, student rabbits, a suburban beaver, an otter couple and city-living moles.

“As we continue to see a rise in demand for food delivery in non-traditional takeaway moments such as breakfast and lunch, as well as a huge appetite for grocery delivery, it’s key that we show consumers that Just Eat has all their favorite restaurants and grocers for all food-ordering and convenience moments,” said Victoria Gold, UK&I marketing director at Just Eat.

‘The Joy of Everyday’ aims to show how Just Eat fits seamlessly into people’s lives beyond the stereotypical Friday night takeaway. Our world of charming animal characters represents real people and their diverse food experiences. Each moment is uniquely delightful and universally relatable, positioning Just Eat as the go-to for everyday convenience.”

Directed by the award-winning Tim McNaughton of the Bobbsey Twins, the creative uses the enchantment of puppetry and stop-frame animation to delve into the colorful lives of the animal characters. All 12 puppets were coined by McCann London’s creative directors Matt Searle and Olly Wood and designed and handmade by the renowned Arch Model Studio, the team behind Wes Anderson’s Fantastic Mr Fox and Isle Of Dogs.

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Real food played a part in the creative, with life-sized food from Just Eat shrunk to fit into the stop-motion world, highlighting the delicious range available.

Tommy Smith, managing director at McCann London, added: “With a growing choice paralysis among consumers, we believe there’s no better way to cultivate love and loyalty than by showcasing the perfect union of our furry friends and the exceptional quality supply from Just Eat. Our formula of a slice of life combined with real human (animal) insight equals yet another delivery of joy from the UK’s most beloved on-demand delivery brand.”

According to the brand performance platform Kantar Marketplace, viewers were likely to choose Just Eat after watching this ad and found it memorable.

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