By Amy Houston, Senior Reporter

February 20, 2024 | 2 min read

The ice-cream brand’s artistic campaign is encouraging people not to get too down about the winter weather.

Magnum has released a black and white ad campaign titled ‘Find Your Summer’ just as many people living in colder climates around the world are wishing better weather would hurry up.

As snippets of spring begin to appear, along with lighter nights and moments of sunlight, Magnum is encouraging people to take time to enjoy those little moments.

In the minute-and-a-half spot, viewers see an icy city where locals are desperate for the dreary, cold months to be gone and embrace slithers of sunshine wherever they might be – the bath, at work, or even on the street. The song In the Rain by The Dramatics plays over the film.

Created by Lola MullenLowe, there’s also a series of print ads to coincide with the video.

Interested in seeing more creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

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