Ad of the Day: McDonald’s comes to rescue of homebound hungry in madcap musical
Metaphoric spot from TBWA\Paris promotes fast food chain’s M+ app.
McDonald’s France has released a surreal new ad featuring an array of different people who are, quite literally, stuck inside.
Created by ad agency TBWA\Paris, it shows a variety of different scenarios, such as not being able to leave the house due to not having anything to wear or being tied into rehearsals for a show all day.
The premise of the short is to promote McDonald’s own delivery app and the benefits of using it. It will be running on TV and is the first part of a 360 campaign that will be released at the end of the month.
Credits
Client: Jean Guillaume Bertola, Benoit Kolb, Maxime Gangneux
Agency: Christophe Neyret, Margaux Wanin, Charlotte Delpon, Cassandra Cosson, Louison Palatre
Executive creative directors: Benjamin Marchal, Faustin Claverie
Artistic director: François Claux
Copy writer: Swann Richard
Head of strategic planning: Céline Mazza
Head of TV and chief executive officer: Maxime Boiron
Creative producer: Elisabeth Boitte
Film production: Solab
Production manager: Anne-Laure Godhino
Executive producer: Edouard Chassaing
Director: Bjorn Ruhmann
Post-production: Else
Post producer: Mélanie Bernard
Sound production: Else
Head of music and sound: Olivier Lefebvre
Music and sound producer: Fanny Mithois
Sound engineers: Alexandre Robieux, Matthieu Seignez
Music assistant directors: Thomas Jacquet, Ferdinand Huet
Music legal and business affairs: Marion Le Guluche
Interested in seeing more creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.