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By Amy Houston | Senior Reporter

February 12, 2024 | 2 min read

According to the travel company, more than half of Brits want to see the Northern Lights at some point in their lives.

Expedia is today unveiling a new ad campaign that includes an out-of-home takeover at One World Trade Center and a TV ad, as well as magazine features.

The brand wants to help people tick off their must-do bucket list experiences this year and top of the list is seeing the Northern Lights.

According to a consumer survey commissioned by Expedia, 57% of Brits aspire to witness the Northern Lights as a once-in-a-lifetime adventure. The National Oceanic and Atmospheric Administration is also predicting that the solar forces that produce these spectacular light shows will intensify and reach their peak in 2024.

With this in mind, the TV ad sees Julie, Grace and Maya travel to Norway together to experience the phenomenon for themselves. Set to Nico and The Velvet Underground song I’ll Be Your Mirror, the 30-second spot brings to life the bond between the grandmother, daughter and granddaughter while watching the aurora borealis together.

Created in-house, working with director Hiro Murai, the ad made its debut on Super Bowl Sunday during the pre-game show in the US and in-game in Canada. It will also air in the UK and Australia.

Additionally, there will be an out-of-home takeover at One World Trade Center that will run on the 280-foot gallery wall, bringing a captivating and immersive experience to viewers.

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