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Ad of the Day: Hot sauce brand aims to settle biggest beef between couples

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By Amy Houston | Senior Reporter

February 12, 2024 | 2 min read

Through an illustrated book by creative collective Lovesome, Two Hot Asians tackles one of the most common cooking dilemmas… what to eat?

A book of recipes from Two Hot Asians

A cookbook from Two Hot Asians just in time for Valentine's Day / Lovesome

“What do you want to eat?” is a frequent source of frustration for couples. Unfortunately, answers like “I don’t care,” “I don’t know,” or the ever-annoying “Whatever” leave partners hungry or, worse, hangry.

To combat this, sauce brand Two Hot Asians has released a beautifully illustrated cookbook that serves up some food inspiration right in time for Valentine’s Day.

Recipe Therapy features 16 different responses turned into recipes, “Anything” becomes “Anything Bagel,” “Hmmm” is a “Hmmmus & Halloumi” recipe and “Not Sure” transforms to “Not Sure If This Is What You Want But We’re Going To Have Vegetarian Stir-Fry Anyway.”

Creative collective Lovesome is behind the book’s vibrant illustrations.

Cookbook page
Cookbook page
Cookbook page

Credits

Creatives: Kristina Samson, Hampus Elfström, Oscar Gierup

Illustrations: Kristina Samson

Photography: Bianca Jemsten

Creative Ad of the Day Creative Works

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