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By Amy Houston, Senior Reporter

February 9, 2024 | 2 min read

It’d be rude not to slurp, right? The relatable spot is the work of creative shop Adam&EveDDB.

‘Nothing Satisfies Like a Pot Noodle’ is the latest ad from the Unilever snack brand that aims to position it as a go-to lunchtime option.

The short sees a young woman pour boiling water over the plastic noodle container and wait for her food to cook through. As she takes her first mouthful, and it is a full mouth, she shows no regard for how she sounds.

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As a colleague passes by the kitchen, she peers in to see where the unsavory sound is coming from, looking slightly bemused.

As the obnoxious noise travels, colleagues further afield in the office begin to take notice in a confused and disgusted manner.

It’s the work of ad agency Adam&EveDDB, which is building on last year’s ’Nothing Fills a Hole Like Pot Noodle’ campaign.

Interested in seeing more creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

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