Artificial Intelligence Creative Works Brand Strategy

The art & the science to creating marketing magic in 2024

February 7, 2024 | 6 min read

Sponsored by:

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team.

Find out more

What are the tactical ingredients to create marketing magic in 2024? A new Reuters report says it’s all about the subtle interplay between the art and science of marketing.

Are the art and the science of marketing mutually exclusive?

Data will remain a precious marketing commodity in 2024. But as generative AI spawns a myriad of new marketing possibilities against the backdrop of a fast-evolving commercial landscape, the competitive edge will remain with brands that combine human instinct, creativity and thoughtful expertise.

Though not exactly a new discussion, the relationship between left and right brain marketing has never seemed more relevant, according to Josh London, Reuters Professional’s managing director and Reuters’ chief marketing officer, who shared his insights on the topic at the flagship Strategic Marketing NYC event recently, alongside Brigitte Trafford, chief corporate affairs and marketing officer at LSEG, and Joey Castillo, head of global marketing programs at PGIM.

Read what they had to say in this newly released report, which delves into the essential elements for creating marketing magic in 2024, including:

Data versus creativity: which is the right direction for marketing appeal and engagement
The rise of thought-leadership: building trust and engaging with your audience
The impact of AI on marketing as we know it

Download the full report by completing your details in the form below.

Suggested newsletters for you

Daily Briefing

Daily

Catch up on the most important stories of the day, curated by our editorial team.

Ads of the Week

Wednesday

See the best ads of the last week - all in one place.

The Drum Insider

Once a month

Learn how to pitch to our editors and get published on The Drum.

Artificial Intelligence Creative Works Brand Strategy

Content created with:

Reuters

With unmatched coverage in over 16 languages, and reaching billions of people worldwide every day, we provide trusted intelligence that powers humans and machines...