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By Amy Houston, Senior Reporter

February 5, 2024 | 2 min read

The fourth Big Game ad from the mayo brand also features a viral talking cat.

As Super Bowl LVIII approaches, Hellmann’s has released its anticipated ad that stars comedian Kate McKinnon and a cameo from fellow SNL alumni Pete Davidson.

It opens with the actor raiding her fridge looking for something to eat. As she finds a random assortment of food, she wonders what to do with it until her white furry cat offers some words of wisdom: ‘May-ow!”

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With the realization that combining the scraps with mayo might transform the food – and the knowledge that her pet can talk – McKinnon’s life dramatically changes.

She is thrust into the limelight with her furry friend, appearing on cooking shows and at book signings. The cat becomes a worldwide celebrity, even dating funnyman and notorious lothario Pete Davidson, who has appeared in three Hellmann’s Super Bowl ads now.

The ad is the work of creative agency VML and is part of the brand’s ‘Make Taste not Waste’ strategy.

Christopher Symmes, Hellmann’s brand director, said: “Our Super Bowl strategy – highlighting our purpose message through a truly relevant platform – has brought considerable growth to our brand, as well as firmly cementing it in culture like never before.”

Watch Super Bowl LVIII’s star-studded commercials and teasers.

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