Ad of the Day: Kate McKinnon trolls Pete Davidson in Hellmann’s Super Bowl spot
The fourth Big Game ad from the mayo brand also features a viral talking cat.
As Super Bowl LVIII approaches, Hellmann’s has released its anticipated ad that stars comedian Kate McKinnon and a cameo from fellow SNL alumni Pete Davidson.
It opens with the actor raiding her fridge looking for something to eat. As she finds a random assortment of food, she wonders what to do with it until her white furry cat offers some words of wisdom: ‘May-ow!”
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With the realization that combining the scraps with mayo might transform the food – and the knowledge that her pet can talk – McKinnon’s life dramatically changes.
She is thrust into the limelight with her furry friend, appearing on cooking shows and at book signings. The cat becomes a worldwide celebrity, even dating funnyman and notorious lothario Pete Davidson, who has appeared in three Hellmann’s Super Bowl ads now.
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The ad is the work of creative agency VML and is part of the brand’s ‘Make Taste not Waste’ strategy.
Christopher Symmes, Hellmann’s brand director, said: “Our Super Bowl strategy – highlighting our purpose message through a truly relevant platform – has brought considerable growth to our brand, as well as firmly cementing it in culture like never before.”
Watch Super Bowl LVIII’s star-studded commercials and teasers.