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Creative Creative Works Print

Ad of the Day: Trainline’s Metro cover wrap takes aim at overcharging ticket machines


By Amy Houston, Senior Reporter

January 26, 2024 | 2 min read

The ticket seller highlights that journeys can be twice as expensive if paid for at the station.

Metro wrap

Metro wrap / Mother

Digital rail and travel platform Trainline wants commuters to know that if they wait to purchase tickets at stations, they might be in for a heftier price tag than if they were to buy online.

Using the BBC and Which? as references, it claims that commuters are, on average, paying 52% more than the equivalent ticket available on Trainline.

To really hit home, Trainline took out a full cover wrap of the Metro newspaper, which is frequently available to pick up for free at train stations.

The print ad, by Mother, gives a ticket machine a menacing persona, calling it ‘Sticky Fingers’ and claiming the 800lbs metal dispenser is now on the run after being outed for swindling people out of money.

Trainline cover wrap

Interested in seeing more creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

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