Ad of the Day: Relationship comes to a dramatic end over fake Magnum ice-creams
According to the brand, nothing compares to the original.
Magnum has released a new spot that highlights that, when it comes to its ice-cream, copycat products just don’t taste the same.
Over the years, the brand has noticed consumers purchasing dupes, which provided an opportunity to showcase why ‘Like a Magnum’ is not a Magnum.
In the ad, a woman discovers that her partner has been buying fake Magnums over the years and begins to ask, if he can lie about that, then what else is he capable of? She soon finds out that many things she once took at face value are, indeed, a sham.
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Created by ad agency Lola MullenLowe, the campaign will run in the UK across TV, out-of-home, print, point of sale and digital.
Tomás Ostiglia, executive creative director at Lola MullenLowe Madrid, said: “With this campaign, we aimed to demonstrate that a brand like Magnum can communicate with humor if done with good taste.”
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