By Amy Houston, Senior Reporter

January 8, 2024 | 2 min read

Ad is second installment of brand campaign devised by creative agency Mother.

Meal kit delivery company Gousto has released the latest ad in its ‘Steal the Show’ campaign.

“Over the past few years, the question of ‘what’s for dinner?’ has been overshadowed by ‘what shall we watch?’” said Oli Rimoldi and Anthony Montagne, creative directors at Mother. “Gousto’s ’Steal the Show’ campaign gives dinner its rightful place back as the evening’s headline attraction

“This second blockbuster TV commercial of this campaign plays out as a courtroom drama in which the dramatic performances on screen are overshadowed by the gastronomic marvel in the kitchen beyond the TV, interrupting the impassioned speech of the defense attorney.”

The campaign will run for 14 weeks across TV, social media, radio and out-of-home activations.

Anna Greene, vice-president of brand, insights and strategy at Gousto, added: “Gousto brings unrivaled choice and culinary inspiration to kitchens up and down the UK. With over 250 show-stopping recipes to choose from every month, the latest installment of our ‘Steal the Show’ campaign proves even the heat of courtroom drama is no match for the culinary delights happening in the kitchen. Gousto isn’t just winning in the recipe box category, we’re staking a claim on being the UK’s most loved way to eat dinner.”


Creative agency: Mother London

Production agency (TV): Arts & Sciences

Director: Tim McNaughton of The Bobbsey Twins from Homicide

Media agency: The7Stars

Interested in seeing more creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

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