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By Amy Houston, Senior Reporter

December 22, 2023 | 1 min read

The brand has legitimately made boots to be worn in the snow. They leave a real impression.

A new social media campaign from Guinness and its creative ad agency AMV BBDO sees a pair of winter boots to make pint-shaped markings in the white snow.

The Irish stout makers ‘Foot Pints’ spot playfully mimics the seriousness and gleam found in sneaker launches while celebrating pubs this festive season.

Jennifer Gleeson, senior brand manager at Diageo, said: “Building upon our famous Christmas footprints billboard, we’re launching this fun campaign underlining the iconic Guinness serve while celebrating the festive season and the pubs that play a key role in culture and communion, especially throughout winter.”

The campaign will also encompass press and outdoor activations showing the ’Foot Pints’ making their way to boozers throughout the UK. A limited edition was produced, and customers can register their interest on Guinness’s website.

Creative Creative Works Guinness

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