McDonald’s takeaway bag becomes minimalistic piece of art
The crafty campaign by Nord DDB Oslo is to promote McDelivery in Norway.
Campaign for McDonald's / Nord DDB Oslo
According to McDonald’s, many people living in Norway prefer to eat their burgers and fries either inside the restaurant or in their cars.
But there is another option during the cold winter months for folk living in the Scandinavian country. McDonald’s wants to stress that it’s okay to stay within the comfort of your own home and enjoy a Maccies.
To give a little nudge, the fast food chain has decorated its takeaway bags with a special motif.
The brown paper carriers have been adorned with minimalist-styled shadowy windows and a door to represent the convenience of being at home. Of course, there’s also a huge golden arch directly across the artistic scene.
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The creatives behind the campaign noted: “The craft needed to complement the idea without overtaking it. We aimed to maintain the right equilibrium, ensuring the McDelivery bag was recognizable as a building while retaining its iconic appearance.”
The project will go live in Norway throughout the winter on social media and out-of-home (OOH) activations.
