Rashida Jones calmly conquers snowy roads as Mitsubishi North America’s first ambassador
In the ad, the Grammy-winning actor and producer shows off Mitsubishi Motors’ Confidence Program in action.
Mitsubishi Motors North America is poised to reveal its new holiday campaign this weekend, featuring none other than Rashida Jones of The Office and Parks and Recreation fame.
With this commercial, Jones becomes the the United States’ first brand-level spokesperson for Mitsubishi Motors North America in the company’s 40+ year history in the United States.
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In the ad, Jones takes the wheel of a Mitsubishi Outlander Plug-in Hybrid, confidently navigating through snow-covered terrain. Her assurance on the icy roads is attributed to the Mitsubishi Motors Confidence program, a comprehensive suite of maintenance, warranty, and roadside assistance programs designed to alleviate stress for drivers.
The program, which comes with every 2024 Mitsubishi vehicle, includes a 10-year/100,000-mile powertrain limited warranty, a five-year/unlimited-mile roadside assistance plan and a two-year/30,000-mile limited maintenance package, according to the brand.
“Heading into the year-end shopping rush, what better way to cut through the noise and distraction of the season than launching a partnership with one of the hottest names in entertainment today, Rashida Jones,” said Kim Ito, Mitsubishi Motors North America’s vice-president of marketing. “As we were building this campaign to help broaden Mitsubishi Motors’ awareness with buyers and tell the story of our new Confidence program, Rashida was our immediate choice for our first-ever brand-level spokesperson. She is witty, likable and immediately relatable to our customers. Her presence helps us tell our unique story: our vehicles are an approachable, affordable and attainable choice for smart customers.”
The ad was created by The Sussman Agency, with which Mitsubishi will create three separate spots over the next six months. It is set to premiere on December 9 during the Penn St v Ohio St Big 10 basketball game, followed by broadcast, connected television, paid search, social media and programmatic placements.
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Commenting on her involvement in the campaign, Jones said: “I am honored to partner with Mitsubishi Motors as their first-ever US brand spokesperson. The company has an impressive history and is now becoming relevant to a new generation of customers, especially with the Outlander SUV, and I’m excited to be a part of their success.”
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