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Finance Fintech Brand Purpose

Cash App introduces ‘Bread’ zine to boost consumers’ financial literacy


By Audrey Kemp, LA Reporter

December 7, 2023 | 3 min read

With the launch of ‘Bread,’ the fintech aims to reimagine and democratize aspects of personal finance, including Bitcoin.

cash app's new magazine

‘Bread,’ Cash App’s new magazine, focuses on financial education / Credit: Cash App

Cash App, a mobile payment platform, has today announced the launch of a new magazine designed to make financial education more accessible.

Under the slang term for money, ‘Bread,’ the free, limited-edition magazine, or “zine,” uses retro graphic design and human stories to make personal finance more intriguing and understandable for readers.

The inaugural issue is dedicated to reshaping the perception of the digital asset, bitcoin, “in a new, more inclusive light,” per a release from the brand. In its pages, various artists, designers and writers including Allison P. Davis, Richard Turley and Daisuke provide unique perspectives on the topic, such as bitcoin mining, the necessity for a bitcoin rebrand and the mystery surrounding bitcoin’s creator.

a page spread of Cash App's new magazine

“Our goal at Cash App is to make money more relatable, and bitcoin is digital money that we believe is often misunderstood,” Catherine Ferdon, head of brand at Cash App, told The Drum. “Through BREAD we wanted to create a free resource for readers to learn about bitcoin in a way that's fresh and accessible.”

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Starting today, customers can pick up a free issue of Bread at select locations in New York, San Francisco, Los Angeles, Seattle, Miami, DC and Chicago. Some standout retail partners include Peter Pan Donut, Heath Ceramics, Community Goods and Lang Books. A digital version of the zine will also be available at

The project was facilitated by a team of distribution and agency partners, including New Distribution House, Olympic Studio and Porto Rocha.

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