Ad of the Day: Scary bouquet serves as grim reminder to Cop28 attendees
The campaign for Environmental Leadership Canada is the work of Zulu Alpha Kilo.
Cop28, the 28th United Nations Climate Change Conference, is being held in Dubai this year. Until December 12, activists, politicians, brands and organizations from around the world are coming together to talk about the climate crisis.
To make a point that the world is getting warmer at a terrifying rate, the charity Environmental Leadership Canada has pulled off an intriguing stunt that features a bouquet of flowers.
Flowers and greenery, which are usually a sign of life and positivity, take on a whole new meaning in this campaign. The blooms are from Antarctica, you see, a continent so cold that these flowers should not be growing there at all, which is why the team has dubbed the project ‘The Planet’s Scariest Bouquet.’
It’s a warning and reminder to world leaders of how imperative the issue of climate change is. Through the website, anyone can send a bouquet of replica flowers to their local politician.