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By Audrey Kemp | LA reporter

November 21, 2023 | 2 min read

In the Aviation American Gin advert, the dynamic duo reprise their roles in the 2005 Christmas rom-com.

In a nostalgic nod to the beloved 2005 Christmas rom-com Just Friends, Ryan Reynolds and Amy Smart have reunited for a new seasonal ad for Aviation American Gin, aptly named ’Just Friendsgiving.’

With Thanksgiving Week upon US consumers, friends everywhere are reuniting for ’friendsgiving’. For longtime friends Reynolds and Smart, the reunion is the first in 18 years – timed to the anniversary of Just Friends, a holiday romcom that follows friends from New Jersey who navigate their changing relationship over time.

In the ad, Smart catches on quickly to the true reason behind the reunion. After a few takes, she jokingly calls Reynolds out for using her for an ad for his spirit company; he hits back that “this is a self-funded sequel predicated on a loose interpretation of IP laws so… yes, it is an ad for my Aviation American Gin.”

The spot was developed by Reynolds’ creative agency, Maximum Effort.

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