Ad of the Day: Ikea wants people to take a holiday from the holidays
The Swedish retailer believes that we all crave a little bit of solace during the busy festive period.
Ikea Canada has taken more of an honest approach to its holiday spot this year. For many people, this time of year can feel a little busy and overwhelming, meaning that taking five minutes to recharge their social batteries is a must.
In the film, ‘Take a Holiday from the Holidays,’ viewers see a Santa Claus taking a breather in a garage, a woman who needs a break from a New Year’s Eve party, a grandmother who needs to tune out her grandchildren by putting on her headphones for a bit, among others.
The ad is soundtracked by Tiffany’s cover of I Think We’re Alone Now and is the work of creative agency Rethink.
It will run across TV, cinema, out-of-home, digital and social from November 13 to December 24.