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By Amy Houston, Senior Reporter

November 13, 2023 | 4 min read

A turkey Zinger at long last? Sorry to get your hopes up, but this fast food firm is sticking with chicken.

KFC has claimed that contrary to popular belief, sometimes the customer isn’t always right. This is especially true when it comes to its festive menu offerings. For years, customers have requested that the fast food brand offer a turkey burger but the chicken shop wants to remind people that it is indeed that… a chicken chain.

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Kate Wall, strategy and innovation director at KFC, said: “Customers are always right, but not when it comes to switching out chicken for turkey. We thank them for their input, but we’ll stick with the poultry we know and love.”

The chain is claiming that the campaign is the world’s world-first anti-UGC (user-generated content) effort and it won’t succumb to pressures to deviate from chicken.

Credits

Brand: KFC UK&I

Client: Kate Wall (Strategy & Innovations Director), Dani Ruggles (Marketing Lead) | Rebecca Bottriell (Brand Manager)

Creative agency: Mother

Creative: Mother

Strategy: Mother

Production company: MindsEye

Director: Eros Vlahos

Cinematographer: Stephen Keith-Roach

Producer: Matthew Posner

Founder and chief executive officer: Hughie Phillips

Founder and executive producer: Charlie Phillips

Executive producer: Debbie Ninnis

Edit: Stitch Editing

Editor: Flaura Atkinson

Managing partner: Angela Hart

Post: Black Kite Studios

Colorist and partner: George Kyriacou

VFX lead: Mark Stannard

Senior post producer: Phil Whalley

Sound studio: No 8.

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Sound engineer and partner: Sam Robson

Executive producer: Karen Node

Music supervision: The Hogan

Music supervisor: Sean Hogan

Media agency: Mindshare

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