KFC Christmas ad teases in-demand turkey menu items
A turkey Zinger at long last? Sorry to get your hopes up, but this fast food firm is sticking with chicken.
KFC has claimed that contrary to popular belief, sometimes the customer isn’t always right. This is especially true when it comes to its festive menu offerings. For years, customers have requested that the fast food brand offer a turkey burger but the chicken shop wants to remind people that it is indeed that… a chicken chain.
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Kate Wall, strategy and innovation director at KFC, said: “Customers are always right, but not when it comes to switching out chicken for turkey. We thank them for their input, but we’ll stick with the poultry we know and love.”
The chain is claiming that the campaign is the world’s world-first anti-UGC (user-generated content) effort and it won’t succumb to pressures to deviate from chicken.
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Credits
Brand: KFC UK&I
Client: Kate Wall (Strategy & Innovations Director), Dani Ruggles (Marketing Lead) | Rebecca Bottriell (Brand Manager)
Creative agency: Mother
Creative: Mother
Strategy: Mother
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Production company: MindsEye
Director: Eros Vlahos
Cinematographer: Stephen Keith-Roach
Producer: Matthew Posner
Founder and chief executive officer: Hughie Phillips
Founder and executive producer: Charlie Phillips
Executive producer: Debbie Ninnis
Edit: Stitch Editing
Editor: Flaura Atkinson
Managing partner: Angela Hart
Post: Black Kite Studios
Colorist and partner: George Kyriacou
VFX lead: Mark Stannard
Senior post producer: Phil Whalley
Sound studio: No 8.
Sound engineer and partner: Sam Robson
Executive producer: Karen Node
Music supervision: The Hogan
Music supervisor: Sean Hogan
Media agency: Mindshare