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By Hannah Bowler | Senior Reporter

November 9, 2023 | 4 min read

Snowball fights, Olaf and Yoda all form part of Lego’s fun festive campaign.

The Lego Group has dropped its Christmas ad, which this year follows an epic snowball fight aimed at showing kids that playing with Lego is their superpower.

The 30-second ad features Frozen’s Olaf and sees a granny avoid the hit of a snowball by using the force of Lego Yoda.

Lego’s in-house agency created the campaign with collaboration from Accenture Song-owned agency Droga5 Dublin.

The holiday ad is part of Lego’s ‘Play is Your Superpower’ series, which launched earlier in the year. The wider campaign aims to show how playing with Lego can transform ordinary moments.

It’s a global campaign that will run across TV, digital, out-of-home, cinema, PR, influencer, social and e-commerce throughout the festive period.


Agency: Lego in-house

Senior vice-president and head of agency: Nicole Taylor

Global creative lead: Guy Bingham

Global design leads: Anas Sarraj and Claus Kristensen

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Global brand communication lead: Dan Worrell

Senior global communication partners: Simran Khaira

Production assistant: Joshua Rocker

Global brand strategist: Rebecca Price

Global communication strategist: Richard Yardley

Senior social strategist: Natalie Williams

Senior global project manager: Kenneth Sanchez

Head of production: Uffe Bryld

Senior lead producer: Elaine Lee

Brand global marketing development team: Alero Akuya, Kristofer Crockett, Jasmin Brennan

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