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By Hannah Bowler, Senior reporter

November 6, 2023 | 2 min read

Our unusual festive eating behaviors have been exposed by the food delivery company’s order data.

Deliveroo is celebrating weird and wonderful festive period eating habits in its ‘Anything Goes’ Christmas campaign.

The campaign centers on a 30-second hero spot titled ‘The rules are, there are no rules.’ It sees gravy poured on sushi, Cantonese for Christmas Eve dinner and mince pies for breakfast.

The delivery app’s creative agency, Pablo London, is behind the campaign, which spans TV, radio, PR, social and digital. Dropping today (November 6), the campaign will run throughout the Christmas period.

Creative directors at Pablo, Charlie Gee and Tian Murphy, are behind the campaign, which was inspired by data on the ordering habits of Deliveroo customers.


Chief executive officer: Gareth Mercer

Partner and head of planning: Mark Sng

Executive creative director: Dan Watts

Creative directors: Charlie Gee, Tian Murphy

Managing partner: Sam Morgan

Business director: Jamie Isaac-Richards

Account manager: Lucy D’Urso

Account executive: Alex Deleon

Head of planning: James Broomfield

Planner: Oliver Eldridge

Senior producer: Pete Thornton

Project manager: Kelly Watts

Creative Deliveroo Creative Works

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