Ad of the Day: Mince pies for breakfast? Deliveroo says anything goes at Christmas
Our unusual festive eating behaviors have been exposed by the food delivery company’s order data.
Deliveroo is celebrating weird and wonderful festive period eating habits in its ‘Anything Goes’ Christmas campaign.
The campaign centers on a 30-second hero spot titled ‘The rules are, there are no rules.’ It sees gravy poured on sushi, Cantonese for Christmas Eve dinner and mince pies for breakfast.
The delivery app’s creative agency, Pablo London, is behind the campaign, which spans TV, radio, PR, social and digital. Dropping today (November 6), the campaign will run throughout the Christmas period.
Creative directors at Pablo, Charlie Gee and Tian Murphy, are behind the campaign, which was inspired by data on the ordering habits of Deliveroo customers.
Chief executive officer: Gareth Mercer
Partner and head of planning: Mark Sng
Executive creative director: Dan Watts
Creative directors: Charlie Gee, Tian Murphy
Managing partner: Sam Morgan
Business director: Jamie Isaac-Richards
Account manager: Lucy D’Urso
Account executive: Alex Deleon
Head of planning: James Broomfield
Planner: Oliver Eldridge
Senior producer: Pete Thornton
Project manager: Kelly Watts