Lidl's Christmas spot stars a curious raccoon to promote its toy bank initiative
It comes after last year’s drive saw over 80,000 children, who may not have otherwise received a gift, open a present on Christmas Day.
Supermarket chain Lidl wants to remind people of the small gestures that can make a huge difference this Winter.
In the spot, viewers see a raccoon looking curiously through a window to see a family excitedly decorating a Christmas tree. In a quick turn of events, the family dog accidentally smashes the little boy’s favorite monkey decoration.
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Determined to cheer her son up, the boy’s mother picks up a cuddly toy while doing the weekly shop at Lidl but accidentally drops it on the cycle home. Having spotted the toy monkey stranded in the cold snow, the black and white striped protagonist jumps into action and crosses the city by any means possible - climbing road signs, riding the tube, and sailing on a log across a river – all to reach the family home and put the toy under the Christmas tree.
“At Christmas, there’s nothing more magical than seeing the joy a gift can bring to a child, and we want to help make sure this joy reaches all families,” says Peter de Roos, chief commercial officer at Lidl GB.
“Our hope is that by bringing back the toy donation points, we are making it easier for those customers who can to donate directly to local good causes by giving them a small way to make a real difference and help those that need it the most.”
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The film will premiere tonight during this evening’s episode of Emmerdale.
Until December 16, Lidl customers can drop off new and unopened toys and games at their local store.
Additionally, this year marks the first that the retailer will sell toy versions of the festive advert’s stars – with all proceeds going to Neighbourly.