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By Amy Houston, Senior Reporter

November 1, 2023 | 2 min read

The teaser sees the Canadian make his merry debut as the retailer’s latest seasonal recruit, with the full spot from creative agency Havas coming on November 4.

Supermarket chain Asda will release a snippet of its Christmas ad today during ITV’s Good Morning Britain.

In the clip, viewers see three employees relaxing in a break room mid-shift until they’re disturbed by an unusual ‘gurgling’ sound as the clock ticks to midnight. As they make their way through a festive warehouse to find its source, they eventually reach a door marked ‘MB inside. Do not open ‘til 1.11.23.’

As the door swings open, a lone figure is revealed, silhouetted in the spotlight: it’s Michael Bublé, who turns to the camera and breaks into the classic It’s Beginning to Look a Lot Like Christmas. “Shall we?” he implores with a smile.

“At Asda, we absolutely love Christmas and this year we’re once again on a mission to bring that warm, festive feeling to households across the UK,” said chief customer officer David Hills. “Today, we’re putting the speculation to rest and confirming that the legend that is Michael Bublé is partnering with us this Christmas to put on a show-stopping performance.

“With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality at great value, we’re a match made in heaven, proving Asda is a one-stop-shop for families seeking magic this Christmas.”

Creative Creative Works Asda

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