By Amy Houston, Senior Reporter

October 23, 2023 | 3 min read

NBA All-Star Shai Gilgeous-Alexander also among the athletes fronting the shapewear brand’s first foray into men’s clothing.

Having initially launched in 2019 with its women’s shapewear products, Kim Kardashian’s Skims brand has today announced a menswear line.

The new category for the brand is being promoted with a star-studded ad campaign featuring athletes Neymar Jr, Nick Bosa and Shai Gilgeous-Alexander.

The spot, which was shot by long-time collaborator Donna Trope, sees the three men model the three new collections – cotton, stretch and sport.

“The expansion into the menswear space is a major milestone for the brand and a testament to Skims’ commitment to providing solutions for everybody,” said Kim Kardashian, founder and creative director of Skims.

“To have an icon like Neymar Jr be the face of our launch campaign, along with NBA All-Star Shai Gilgeous-Alexander and the NFL’s top defensive player Nick Bosa, I think speaks volumes to the way Skims has evolved into becoming a brand that can provide comfort for all audiences, not just for women. I am incredibly excited about this next chapter for Skims and cannot wait for everyone to experience our amazing range of products.”

The collection will be exclusively available on the brand’s website.

“Skims’ decision to expand into this new category was reinforced by a growing number of men who have already embraced the brand’s existing product offerings, with men accounting for over 10% of Skims’ existing customer base,” added Jens Grede, chief executive officer and co-founder of Skims.

“Entering the $111bn US men’s apparel market unlocks an incredible opportunity for the business as we work to continue to reach new demographics and disrupt new categories for the next generation of consumers.”

Interested in seeing more creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

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