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By John McCarthy | Opinion editor

October 16, 2023 | 3 min read

The Famous Grouse has returned to TV screens with a new look.

The UK whisky brand has launched a new global brand campaign across 30 countries.

The ‘Full of Character’ campaign features Gilbert, the iconic Famous Grouse preparing to host a dinner party for family and friends. The press release claims this is the first time we’ve seen the grouse in the intimate setting of his house.

Creative agency Leith collaborated with Nexus to produce the ad.

Joakim Leijon, global brand director for the Famous Grouse, said: “Since its inception in 1896, The Famous Grouse, with its depth of flavor, light-hearted personality and ability to ignite storytelling, has always been unmistakably Full of Character. We are therefore delighted to launch our new global campaign and hope it captures the hearts of our existing customers while spotlighting the mixability of the liquid for the first time to encourage a new audience to try it”.

Check out the grouse’s last outing here.

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