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With change on the horizon, does your brand have the right search partner?

By June Archbold | Product Manager

October 13, 2023 | 6 min read

As industry-leading firms predict key shifts in media inventory and user behavior in the search realm, we examine the best-rated search specialists in the UK.

Google Search on phone

Search behaviors - and the ways brands cater to them - may be set to change over the next year / Arkan Perdana

According to Dentsu, one of the largest ad agency groups in the world, generative AI technology is set to alter the way people use search tools. There’s also likely to be an entirely new world of media inventory created to cater to those behaviors. Once again, the rules are changing.

That means, for brand advertisers big and small, having the right partner with the right capabilities will be key. With that in mind, we scanned through our own client-endorsed database of British agency firms to find the best-rated specialist agencies in this area.

In case you’re not familiar, The Drum Recommends is a free service designed by The Drum to help marketers find relevant, trusted agencies. Recommendations are based on reviews from their clients.

Every year, The Drum Recommends receives thousands of ratings from advertisers. Marketers complete a survey that scores their agency’s performance, the quality and range of their services, as well as price. Agencies must receive at least three client ratings to become recommended for a service.

Below, you’ll find the names, headcount and office locations of the 20 top-rated agencies, as rated by their clients for their paid seach and PPC service.

Agency Number of staff Location(s)
Adfabric Media 5 London
Altar Group 32 Dundee
Bind Media 25 Bath
Click Consult 50 Chester
Crafted 80 Ipswich
Cremarc 20 Woking
DNRG 38 Bristol
Harrison Carloss 13 London, Manchester, Stoke On Trent
Launch Online 27 Bristol, Exeter
Loom Digital 18 Bristol
MRS Digital 38 Fleet
Propel Digital 10 London
Push 70 Athens, Dubai, London
Rebel 18 London
RH Advertising 13 Exeter, Plymouth
RocketMill 150 Brighton, London
Space & Time 122 Edinburgh, London, Manchester, Reigate
Storm 20 Southend-On-Sea
Summit 80 Hull
This Digital 6 Chester

Would you recommend your agency partner to another marketer? Tell us all about your experience by rating their services. And if you work for an agency that you think deserves to be recommended, all you need to do is register with The Drum for free.

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