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By Amy Houston, Senior Reporter

October 3, 2023 | 2 min read

The biscuit brand is claiming that, just like the newsreader, it is an icon of British culture.

McVitie’s professes that it is the original and most-loved biscuit brand and to prove this, it has launched a new TV campaign featuring one of the country’s most loved and respected journalists, Trevor McDonald, who returns to a newsdesk for the first time since retiring 15 years ago.

In the ’There Is Only One’ spot, we are shown poor imitations such as a goat in an Argentina shirt and a real-life hedgehog scampering along a pavement searching for gold coins.

Created by TBWA\London, the campaign launches today and will run across TV, cinema, broadcast-video-on-demand and online until November 11.

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McDonald commented: ”This campaign was such a joy to work on. The team was so professional and it was a great collaboration all around. They saw the fun in doing it in the way that we did it.

”The humor and the fact that it involved an element of impersonating me was definitely amusing. It’s the only time I would/could ever say you’ve got it wrong, it’s ‘Sir’ Trevor McDonald. And the biscuits are good too.”

Interested in seeing more creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

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