By Amy Houston, Senior Reporter

September 28, 2023 | 2 min read

The film is the inaugural work by House 337.

The drive aims to attract prospective candidates to roles in the prison service, such as a prison or probation officer, and comprises of a 30-second film called ‘Someone Like You'.

This is House 337’s first work for HMPPS after winning a major three-year recruitment brief from the Ministry of Justice. With fewer than 20% of people considering a role within the prison service, this campaign hopes to change that.

Ben Stack, Ministry of Justice’s deputy director of recruitment and retention, said: “Working so closely with our prison and probation staff on this project was a privilege – their dedication, good humor and resilience was the real motivation to deliver this campaign on their behalf.

“These insight-driven adverts show the challenges as well as the rewards of these critical jobs. I hope this authenticity helps deliver more applications and an increased sense of pride among our staff in seeing their work portrayed in this way.”

The campaign will run on video-on-demand (VOD), online video, digital audio, social media, and display across the UK.

Charlie Johnson, creative director at House 337, added: “Not every project gives you an opportunity to do something that can make a difference to both individuals and to society”

“After spending a lot of time with both prison and probation staff we all became truly invested in building an idea that can help both recruit a new generation of frontline staff and inject some pride into a broadly overlooked community of amazing people who do a tough, and very important job. It’s been a long journey but we’re all super proud to finally launch this project with HMPPS."

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