Ad of the Day: Eliud Kipchoge provides a guiding voice in futuristic Nike spot
The Kenyan is regarded as the greatest marathon runner of all time.
Nike has released a colorful spot that sees Eliud Kipchoge guide a fellow runner on her journey through the outdoors. Titled ‘Have A Beautiful Run,’ the spot highlights Kipchoge’s positive and calming approach.
The film is from Wieden+Kennedy London and begins with the protagonist putting on a pair of sci-fi-inspired shades that bring a larger-than-life Kipchoge into her view, giving her words of encouragement.
“You see magic, not miles,” he affirms. “And you stop listening so much to your legs.”
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Known as the only human in history to run a marathon in under two hours, Kipchoge is the favorite to win the Berlin Marathon at the weekend.
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