Ad of the Day: Eliud Kipchoge provides a guiding voice in futuristic Nike spot
The Kenyan is regarded as the greatest marathon runner of all time.
Nike has released a colorful spot that sees Eliud Kipchoge guide a fellow runner on her journey through the outdoors. Titled ‘Have A Beautiful Run,’ the spot highlights Kipchoge’s positive and calming approach.
The film is from Wieden+Kennedy London and begins with the protagonist putting on a pair of sci-fi-inspired shades that bring a larger-than-life Kipchoge into her view, giving her words of encouragement.
“You see magic, not miles,” he affirms. “And you stop listening so much to your legs.”
Known as the only human in history to run a marathon in under two hours, Kipchoge is the favorite to win the Berlin Marathon at the weekend.