Ad of the Day: Specsavers celebrates everyday sounds in ASMR-style audiology ad
The ad is phase two of the brand’s ‘Lost & Found’ campaign that highlights its audiology services.
Specsavers’ latest 30-second spot takes inspiration from the ASMR social media trend that amplifies everyday sounds. In the ad, viewers see and hear the noises of a bus, a tent being unzipped and a carbonated drink being opened, among other familiar noises.
Victoria Clarke, marketing services director at Specsavers, said “Hearing loss often happens gradually. From our research, customers told us that when they get a hearing aid, they realize how much they’ve missed everyday sounds, like rainfall on a window or a zip opening and closing. This campaign is about reminding people of the beauty of those everyday sounds and encouraging those with hearing loss that they could find these sounds again with Specsavers.”
Created by the brand’s in-house team, the campaign will run until the end of October on TV, video-on-demand and cinema.
James Thomas, audiology trading director at Specsavers, added: “Specsavers is best known as an optics care provider, but we are so much more. Caring for hearing as well as sight is the reason we exist and we hope this campaign helps people who may be struggling with hearing loss realize this and start the journey to rediscover the sounds they may have been missing.”