Zany McDonald’s ads tempt audiences with McDelivery
Led by Leo Burnett UK, ‘McDelivery, You In?’ celebrates the universal craving for convenient fast food.
When it comes to McDelivery, it appears that everyone in the United Kingdom is in.
Today, McDonald’s released a new ad campaign titled ‘McDelivery, You In?’ portraying the irresistible allure of McDelivery.
Central to the campaign is a hyperbolic, fast-paced 60-second film that takes place in a British flat. When one family starts a McDelivery order, all of their neighbors join in, placing their orders without a single glance at the menu.
The film was directed by Ninian Doff, known for his previous work on the British comedy Get Duked! and music videos for The Chemical Brothers’ We’ve Got to Try and Miike Snow’s Genghis Khan.
“This film takes our existing McDelivery platform to new heights, building on the success of our 2021 campaign,” said Kat Howcroft, director of digital and media at McDonald’s UK & Ireland. “An invite to ordering a McDelivery is impossible to say no to – this film captures the joy surrounding ordering your favorites in a fun, epic way.”
Another integral part of the campaign is a takeover of the Rugby World Cup, which will run across ITV and beyond. In these playful spots, developed in partnership with ITV Creative, voice-overs from different channels will seem to get distracted by the same McDelivery advert – momentarily derailing them from their job of announcing what programs are up next.
Moreover, a ‘McDelivery, You In?‘ content series, created by The Red Consultancy, will run across the brand’s social and digital marketing channels, alongside three 30-second radio spots and socially native ads. They will feature well-known McDonald’s regulars from the realms of sports, music and entertainment who will share their personal orders and rituals when indulging in a McDelivery.
This campaign builds on the existing ‘There’s nothing quite like a McDelivery’ brand platform by Leo Burnett, which McDonald’s launched in June 2021.
Mark Elwood, executive creative director at Leo Burnett UK, commented: “We’ve tapped into another iconic truth about McDonald’s – this time that relatable moment when one person suggests a McDelivery and everybody else immediately wants in, no questions asked – and teamed up with the brilliant Ninian Doff to bring a beautiful populist feel to this campaign.”
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The media planning and buying were handled by OMD UK.