Travelodge is here to save the day in multi-million pound campaign
The UK budget hotel chain is celebrating its role as the ultimate enabler of great-value getaways.
In a bid to help millions of people travel within their means, Travelodge has launched a multi-million pound integrated campaign with its newly-appointed creative agency, Isobel. It will debut with two hero ads being aired during the opening match of the Rugby World Cup, France v NZ on ITV.
The advertising campaign uses a variety of real-life stories to depict customers choosing Travelodges as their base, with the two ads showcasing examples of everyday occasions that play on the debates that we all go through in our everyday lives when planning travel trips – whether it’s a friend’s birthday weekend getaway or a mum and dad planning to visit their son at university.
The ads also showcase the next-generation Travelodge rooms, an upgrade in the evolution of the chain.
Out-of-home adverts will be on display in major transport locations such as National Rail and London underground stations, service stations, roads sides, and city centres. The radio ads and digital and social content further expand on the different occasions where you ‘Better get a Travelodge.’
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