Zoom taps Andrés Cantor to announce new name for the brand, Zooooooooooom
The brand aims to position itself as much more than just a video conferencing platform in new ad produced by Ryan Reynolds’s Maximum Effort.
In a new video spot, software company Zoom celebrates its growth from a video conferencing service to a multifaceted collaboration platform by extending its name to Zooooooooooom. Announcing the news is the iconic football commentator Andrés Cantor, known for his celebratory on-air elongation of the word ’goal.’
The new ad, ’More than Zoom,’ highlights a litany of Zoom products, including Zoom Scheduler, Whiteboard and Team Chat. It also mentions Zoom’s new AI Companion, a feature announced today and described on the company’s website as a “generative AI digital assistant.” AI Companion will soon be available across Zoom’s suite of products.
Realizing that the brand’s new name will be nearly impossible to pronounce for anyone without Cantor’s prodigious lung capacity, the Zoom spokesperson in the ad changes her mind at the last minute and decides that the company should hold on to its existing name. The video spot was created by Maximum Effort, the digital marketing agency owned by actor and entrepreneur Ryan Reynolds.
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