Ant and Dec give a Rocky-inspired speech in Santander ad
It’s the latest installment of the ‘Bank of Antandec’ campaign.
In the ad, the Geordie duo are determined to fight back against the lure of rival bank Santander’s “annoyingly great” cashback of over £10m every month, however hard it might be to beat.
Ant and Dec attempt to raise the morale of their own bank’s staff and build their legacy by delivering a rousing, Rocky-style motivational speech to the tune of Eye of the Tiger.
Dan Sherwood, director of marketing at Santander UK, said:“‘Cashback Fightback’ uses the light-hearted nature of the Bank of Antandec campaign to celebrate Santander’s great cashback offer, where customers get a share of over £10m cashback every month.”
Created by House 337, the 'Bank of Antandec' campaign has been running since 2019.
Jo Moore, executive creative director at House 337, added: “The latest campaign in the ‘Bank of Antandec’ creative vehicle provides a humorous take on how the Bank of Antandec responds to Santander’s seriously generous cashback offer. All the work takes a deliberately entertaining and light-hearted approach, delivering the message while engaging consumers.