By Amy Houston, Senior Reporter

September 3, 2023 | 2 min read

Who knew that heading back to work after the summer could be so tasty?

Reese’s is continuing its ‘Put Peanut Butter In It’ campaign – which sees it put peanut butter in absolutely anything – by putting peanut butter in a chocolate filing cabinet.

The creamy, nutty filing cabinet, from creative agency Mother, marks the UK launch of a new peanut butter bar from the Hershey-owned company, with the head of marketing for Hershey Europe, Maria Shilyaeva, commenting: “We’re creating a peanut butter revolution in the chocolate category, with an aim to disrupt the ordinary. Our mission is to fill everything with peanut butter and we are excited to launch the Reese’s Bar in the UK, with its iconic sweet and salty taste of peanut butter and chocolate flavor, reimagined in a new form.”


Creative: Mother

Strategy: Mother

Production company: ManvsMachine

Director: Tom Bunker

Producer: Chloe Bayley

Editors: ManvsMachine

Sound: Wave

Sound engineer: Tony Rapaccioli

Music company: Sister

Music composer: Charlotte Raven

Online content production: Mother Studios

Creative Creative Works Mother

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