Animated Deliveroo ads celebrate local food scenes
The delivery app has launched a new global brand platform, ‘It’s All On Your Doorstep.’
In two colorfully illustrated spots from Pablo London, Deliveroo shares a world filled with tempting food choices, with the mixed media approach celebrating neighborhood eateries in a fun way.
Sophie Laghzaoui, director of marketing, global brand strategy and campaigns said: “Whichever neighborhood you live in, one of the most exciting things about it is the local food scene. From London to Dubai, Paris to Hong Kong, what connects us all is a shared love of food. Deliveroo gives customers a portal to discover the best food experiences available on their doorstep – and that’s what inspired our new global brand platform.”
To develop the mouthwatering worlds, Pablo London turned to Stink Productions to help cook up the creative, with the project coming to life through 3D rendered pre-visualizations before shooting miniature sets at Black Island Studios, with animations coming from Rudo Company in Buenos Aires.
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Dan Watts, executive creative director of Pablo, added: “Great food is what really makes the neighborhood. So get your fork out and explore what’s outside your front door. You don’t even need to leave your sofa thanks to Deliveroo. Win-win. It’s been great fun working with the entire Deliveroo team on this juicy new campaign and we look forward to seeing what we can cook up together next.”
The campaign will be rolled across TV, video-on-demand, out-of-home, radio, digital channels and PR.