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By Amy Houston, Senior Reporter

August 24, 2023 | 2 min read

Made in collaboration with Buck Animation, the films show why booking an Airbnb can make more sense than booking a hotel.

Holiday home rental company Airbnb has released the latest chapter of its new marketing playbook that focuses on more eye-catching activations.

In the first short spot, viewers see a group of friends arrive at a busy hotel pool where kids are splashing around. It’s clear that the set-up isn’t going to suit their needs and the isometric animation shows the hotel flip and transform into a more peaceful, thatched roof villa with its own private pool, showcasing the benefits of having a whole place to yourself while on vacation.

The miniature sets were built and brought to life by Buck Animation as part of a new brand campaign, ‘Get an Airbnb,’ that will roll out across the US, the UK, Canada, Australia and a handful of other markets across the globe throughout the coming weeks.

Airbnb chief marketing officer Hiroki Asai told The Drum: “As Airbnb was growing, pre-pandemic, it was losing its differentiation. There were a lot of competing options for travelers out there and Airbnb … was losing its uniqueness.

“So, coming out of the pandemic, the decision was to really focus on the core business and to focus on creating experiences, creating features and creating a product … to differentiate ourselves – and then to use the brand to actually communicate and teach people what those differences are.”

Read the full interview with Asai.

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