How brands celebrated the Fifa Women’s World Cup final
Spain defeated England yesterday with a 1-0 result. Here's how brands, including Burger King, Breast Cancer Now and Pepsi, marked the Lionesses’ inspiring journey to the final.
Breast Cancer Now ad / BCN
With the rising popularity of women’s football, many brands have taken the opportunity to show support for the game and its players.
Here we take a look at the brand activations that cheered on the Lionesses in the lead-up to Sunday’s final, and the messages of solidarity after their disappointing loss.
EE
Prior to the weekend, EE and its creative agency Saatchi & Saatchi rallied the country prior to the Lionesses winning their semi-final against Australia.
Ryanair
help @Ryanair_ES pic.twitter.com/ab5v5GAorH
— Ryanair (@Ryanair) August 20, 2023
Budget airline Ryanair was feeling confident and poked fun at the Spanish side with this tweet.
Lidl
Supermarket chain Lidl was quick to congratulate the team for their huge effort and cemented just how proud the country is.
Sure
England forward Lauren James features in this ad for deodorant brand Sure celebrating women's football.
Sky Sports
Sky Sports took out a full-page spread in The Sun, Telegraph, Metro, The Times, Daily Mail and the Guardian to celebrate the team. There's also a digital-out-of-home (DOOH) activation.
KitKat
KitKat is reminding the Lionesses to have a well-deserved break after the dramatic World Cup final match.
Pepsi Max
Pepsi Max projected a powerful image of Chelsea defender Millie Bright on to the White Cliffs of Dover.
Burger King
Win or lose, the celebrations aren’t stopping for this fast food chain. Burger King UK has launched a ‘Burger Queen’ bundle for a limited time only.
SportBible
Publisher Sportbible has taken over two billboards in London, Leicester Square and Westfield Stratford, plus one in Manchester. The creative nods to the community spirit the Lioness performance has evoked, inspiring a generation and changing the game forever.
Breast Cancer Now
Featuring the center spot on a football pitch, seen directly from above, the eye-catching creative encourages people to get to know their breasts and be aware of any changes to them.
All On The Board
A London Underground service information board highlighted that the journey for the Lionesses doesn't stop here while applauding Spain’s winning side.