Ad of the Day: threat of plastic pollution laid bare in shocking spot
Film imagines what the world might look like if plastic was the only item on the menu.
From fishing to family dinner, this jaw-dropping ad from Turkey’s Ministry of Environment, Urbanization and Climate Change lays bare the mammoth amount of plastic currently in our oceans.
The spot, ‘Let’s Change Before Our World Changes,’ opens with a group of fishermen nonchalantly moving crates of plastic bottles as if they were fish, with viewers then seeing the day’s catch at local markets where sellers pour water over the plastic produce and wait for locals to purchase them.
The chain of events then continues until the ‘fish’ make their way to family mealtimes and restaurants.
Credits
Advertising agency: Andbrand
Production company: Böcek
Director: Ömer Faruk Sorak
Creative director: Caner Dogan
Copywriters: Müjdat Yıldırım, Üstüngel Arı
Art directors: Emrehan Gültekin, Emrah Öz, Barıs Anıl, Volkan Sönmez
Videographer: Deniz Güneysel
Account manager: Adem Sener
Interested in seeing more creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.